Google DeepMind

deepmind.google

Google DeepMind is an artificial intelligence research laboratory and subsidiary of Google. The company is notable for developing landmark AI technologies such as AlphaGo, AlphaFold, and the Gemini models.

Google DeepMind logo

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Google DeepMind brand colors

#4386F4

#BEDCFA

#FEFFFE

History

2011–2014
Founding mark
Founded in London in 2010 by Demis Hassabis, Shane Legg, and Mustafa Suleyman, DeepMind debuted a three-dimensional looping circle set in Gill Sans. The form suggests a continuous feedback loop, a visual metaphor that carried through the company's subsequent identities.
2014–2015
Post-acquisition flat
Following Google's acquisition in January 2014, the mark moved from a stacked layout to a horizontal lockup and the 3D rendering gave way to a flat, washed-out blue palette. The shift aligned the brand with the flat design conventions that dominated tech identities at the time.
2015–2016

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Google DeepMind, Product Sans

After Google refreshed its own identity in September 2015, DeepMind adopted Product Sans and added the Google wordmark to the lockup. This brief era marked the only time the parent company's name appeared directly in the logo.

2016–2019

Standalone DeepMind

In late 2016 the Google prefix was removed, returning the logo to the single word DeepMind. The swirl icon remained but the color palette stayed muted, giving the brand a quieter presence during a period of rapid research growth.

2019–2023

All-blue identity

In the second half of 2019, London agency MultiAdaptor led a refresh that shifted the entire lockup to a single deep blue, unifying the icon and wordmark in one color for the first time. The bespoke typeface DM Sans was introduced, with its design commissioned through Colophon Foundry.

2023–present · current

Google DeepMind

When Alphabet merged DeepMind with Google Brain in April 2023, the company was renamed Google DeepMind and moved to deepmind.google. MultiAdaptor, Someform Studio, and Google Brand Studio EMEA created the updated system, which pairs the refined swirl with the Google wordmark and a mathematically-inspired 3D motion language.

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