Reuters is a global news agency owned by Thomson Reuters. It provides breaking news, financial data, and multimedia content to media outlets and businesses worldwide.
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1905–1965
Serif wordmark
For six decades, Reuters used a traditional serif typeface for its name, reflecting the typographic conventions common to press agencies of the era. The letterforms signaled institutional authority during a period when the agency expanded from telegram wire services into broadcast and financial data.
1965–1972
Fletcher logotype
Designed by Alan Fletcher, Crosby/Fletcher/Forbes
Alan Fletcher of Crosby/Fletcher/Forbes redesigned the identity in 1965, introducing a bold, condensed sans-serif logotype. The new mark brought modernist discipline to a brand that had operated under decorative Victorian typography for most of its history.
1972–1996
Slanted R wordmark
A revised wordmark appeared in 1972, retaining the sans-serif direction while introducing a distinctive slanted capital R. The letterform gave the logotype a sense of forward motion, reinforcing the agency's identity as a real-time news and data provider.
1996–2008
Landor refresh
Designed by Landor Associates
Landor Associates updated the identity in April 1996, refining the custom letterforms and adjusting the wordmark's weight and spacing. The revision accompanied Reuters' expansion into digital financial terminals and online news at a time when the agency competed directly with Bloomberg.
2008–2024
Thomson Reuters era
Designed by Interbrand
Following Thomson Corporation's acquisition of Reuters Group in 2008, Interbrand created a unified identity for Thomson Reuters. Reuters News retained a simplified version of this mark, set in Neo Sans, which the editorial division used across all platforms for sixteen years.
2024–present · current
Code and Theory rebrand
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