Allstate is an American insurance company headquartered in Glenview, Illinois. Founded in 1931 as part of Sears, Roebuck and Co., it is one of the largest personal lines insurers in the United States.
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1955–1969
Early wordmark
The earliest known Allstate wordmark pairs a text-only logotype with the company name in a serif face, predating the cupped-hands symbol that would later define the brand. Allstate operated as a subsidiary of Sears, Roebuck and Co. during this period, sold through catalog and retail outlets.
1966–1999
Classic hands
The hands symbol, first introduced as an employee contest entry in the 1950s and formalized in a 1966 redesign, became the central mark: two cupped palms enclosed in an oval, set alongside a sans-serif wordmark. The slogan 'You're in good hands with Allstate' had been in use since 1950, and the logo brought the visual language in line with that identity.

1999–2006
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<img src="https://img.logo.dev/allstate.com?token=YOUR_API_TOKEN" alt="allstate.com logo" />Refined oval
A late-1990s update cleaned up the letterforms and tightened the oval enclosure around the hands, bringing the mark closer to the proportions that Siegel+Gale would later refine further. The update coincided with Allstate completing its transition to a fully independent public company after Sears divested its remaining stake in 1993.
2006–2017
Siegel+Gale update
Designed by Siegel+Gale
Siegel+Gale redesigned the identity in November 2006, setting the wordmark in a modified cut of Whitney SemiBold and giving the oval border a heavier stroke. The typeface choice moved the brand toward a warmer humanist sans-serif, distinguishing it from the colder geometric faces common in financial services at the time.
2017–present · current
Current mark
A 2017 refresh inverted the hands to white on blue within a bolder oval, relocated the emblem to the left of the wordmark, and introduced a turquoise secondary color for the tagline. The letterforms were redrawn with slightly wider proportions, most visibly in the lowercase 'a' and 't'.
Nationwide
nationwide.com