AT&T is an American multinational telecommunications holding company. It is a leading provider of mobile telephony, fiber internet, and broadband networks to millions of consumers and businesses.
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1889–1900
Hubbard bell
General superintendent Angus S. Hubbard submitted a blue bell design in 1889 for use in AT&T's long-distance advertising. The simple ringed bell established a symbol that the Bell System would carry, in varied forms, for nearly a century.
1921–1939
Bell System ring
A stylized bell centered within a striped circle became the unified mark for the Bell System's growing network of regional companies. Local subsidiaries placed their operating company name at the top of the ring, with AT&T's full corporate name along the bottom.
1969–1984
Saul Bass bell
Designed by Saul Bass & Associates
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<img src="https://img.logo.dev/att.com?token=YOUR_API_TOKEN" alt="att.com logo" />Saul Bass redesigned the bell mark in 1969, reducing the form to clean geometric stripes on a simplified silhouette. The wordmark paired it with a modified version of Helvetica featuring a custom ampersand, and this version remained in use until the 1984 breakup of the Bell System.
1984–1999
Death Star globe
Designed by G. Dean Smith, Jerry Kuyper, Bass/Yager & Associates
When the Bell System was broken up in 1984, AT&T replaced the bell with a striped sphere designed by G. Dean Smith and Jerry Kuyper at Bass/Yager & Associates. The twelve-bar globe, rendered in blue with white horizontal lines, became one of the most recognized corporate marks of the 1980s.
2005–2016
3D globe
Designed by Interbrand
Following AT&T's merger with SBC in 2005, Interbrand redesigned the globe with a glossy three-dimensional finish, reduced the stripe count from eight to six, and shifted the wordmark to lowercase. The rebrand coincided with "The New AT&T" campaign and marked the SBC-led company adopting the AT&T name.
2016–present · current
Blue globe
Designed by Interbrand
In 2016, following the DirecTV acquisition, AT&T inverted the globe's color scheme to a solid blue sphere with transparent white stripes and returned the wordmark to uppercase. The flatter, bolder mark moved away from the glossy 3D treatment of the 2005 version.
Verizon
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