Business Insider
Business Insider is an American financial and business news website founded in 2007. It covers topics such as technology, finance, the economy, and lifestyle across several international editions.
Business Insider logos
Download the Business Insider logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Business Insider brand colors
#002AFF
#8296FF
#FFFFFF
History
2009–2011
The Business Insider
The site launched in 2007 under Henry Blodget and launched with a full name treatment that spelled out "The Business Insider" in a serif-adjacent wordmark, reflecting the newsletter-style origins of the publication.
2011–2017
Business Insider 2011
A simplified sans-serif wordmark dropped "The" from the name, tightening the brand to "Business Insider" and giving it a cleaner digital presence as the site expanded its editorial and video operations.
2017–2021
Business Insider 2017
A refined wordmark introduced bolder weight and tighter spacing, signaling the publication's ambitions under Axel Springer ownership following the German media company's majority acquisition in 2015.
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<img src="https://img.logo.dev/businessinsider.com?token=YOUR_API_TOKEN" alt="businessinsider.com logo" />