Ford

1957–1976

Blue oval refined

A 1957 redesign reshaped the badge from a lozenge into a cleaner, wider oval, the direct geometric ancestor of the 1965 version. The mark was used internally from August 1957 but did not appear in advertising until early 1964.

1965–2003

Unimark corporate identity

Designed by Unimark International

Unimark International, whose partners included Bob Noorda, Ralph Eckerstrom, and Massimo Vignelli, refined the 1957 oval and built a complete corporate identity around it. That flat blue mark proved durable enough to return as the company's primary logo after a gradient interlude from 2003 to 2017.

2003–2017

Centennial gradient

For the company's 100th anniversary in 2003, the oval received a gradient fill and a three-dimensional quality that reflected the design conventions of that era. The chrome border was removed and the blue deepened; Ford retired this version in 2017 in favor of the flat 1965 geometry.

2017–present · current

Flat blue oval

Returning to the proportions Unimark set in 1965, the current mark stripped away the gradient and three-dimensional effects. After more than 50 years, the same basic geometry of script inside a horizontal oval continues as the company's face across vehicles, signage, and digital surfaces.