Gusto
Gusto is an American tech company that provides cloud-based payroll, benefits, and human resource management software. It serves small and medium-sized businesses to automate their employee operations.
Gusto logos
Download the Gusto logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Gusto brand colors
#F45D48
#FDCAC0
#FFFFFE
History
2011–2012
ZenPayroll launch
The company launched as ZenPayroll after being accepted into Y Combinator's Winter 2012 batch. Founders Josh Reeves, Tomer London, and Edward Kim chose the name only days before Demo Day, and the early wordmark reflected that bootstrapped origin.
2012–2015
ZenPayroll refined
A more considered wordmark replaced the launch version as the product gained traction and the company raised its first significant rounds. The logotype kept the lowercase, approachable register of the original while tightening the letter spacing and refining the overall weight.
2015–2019
Gusto introduction
In September 2015 the company renamed from ZenPayroll to Gusto, coinciding with the launch of health insurance and workers' compensation benefits. The new name was chosen to reflect the energy small-business owners bring to their work, and the visual identity shifted to a warm coral palette to stand apart from the blue-dominant HR software category.
Add Gusto logo to your app or website
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<img src="https://img.logo.dev/gusto.com?token=YOUR_API_TOKEN" alt="gusto.com logo" />