Lacoste
Lacoste is a French fashion company specializing in sportswear, apparel, and accessories. Founded in 1933 by tennis champion René Lacoste, it is globally recognized for its iconic green crocodile logo.
Lacoste logos
Download the Lacoste logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
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Lacoste brand colors
#FFFFFF
#083722
#8F8180
History
1933–1984
Original Crocodile
Designed by Robert George
Drawn by designer Robert George in 1927, the crocodile emblem was embroidered onto René Lacoste's blazers before the brand launched in 1933. The original mark featured a highly detailed, naturalistic reptile in mid-stride with an open mouth, rendered with gradient shading that gave it a vivid, three-dimensional quality.
1984–2002
Simplified Crocodile
A major overhaul in 1984 stripped away the naturalistic detail in favor of a flatter, more graphic silhouette that could be embroidered reliably at small sizes across garments and accessories. The redesign also introduced the Lacoste wordmark set beneath the crocodile, establishing the stacked logo lockup used for decades.
Add Lacoste logo to your app or website
Use the Logo API to embed the Lacoste logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/lacoste.com?token=YOUR_API_TOKEN" alt="lacoste.com logo" />