Alfa Romeo

1971–1972

Milano Removed

In 1971, the word "Milano" was removed from the badge as the company expanded beyond its regional identity into a broader international market. The change acknowledged Alfa Romeo's status as a national brand rather than a city-specific manufacturer.

1972–2000

Simplified Flat Badge

A simplified, flat version of the badge was adopted in 1972, with cleaner heraldic detailing and reduced typographic ornamentation. This version became the most widely recognized form of the mark through the brand's major road car expansion of the 1970s and 1980s.

2000–2015

Three-Dimensional Badge

At the turn of the millennium, the badge received a three-dimensional, chrome-effect rendering that became standard across the model range. The sculpted form followed automotive industry trends of that era, with the heraldic elements given depth and metallic shading.

2015–present · current

Current Badge

Designed by Fabio Milito

Introduced on 24 June 2015 to mark the brand's 105th anniversary, the redesign returned to a flat, graphic interpretation of the historic badge. The Visconti biscione was redrawn with finer detail, the typeface was refined, and a simplified outline replaced the dimensional chrome treatment of the previous decades.