Aston Martin

1947–1987

David Brown Era

David Brown's acquisition in 1947 eventually brought his name into the badge from around 1954, when the words 'David Brown' were added below 'Aston Martin,' extending the wing span to compensate for the wider text. His name was dropped when the company changed ownership in 1972, but the wing structure and proportions of this period remained largely intact until the late 1980s.

1987–2021

Simplified Wings

A modernisation pass reduced feather detail and refined the wordmark's proportions, producing a cleaner version suited to printed materials and signage of the era. This iteration remained in use for over three decades, appearing on every production car from the Virage through the DB11.

2021–present · current

Peter Saville Redesign

Designed by Peter Saville

Graphic designer Peter Saville redrew the wings for the brand's return to Formula One, removing a semi-circular arc behind the wordmark, thickening interior line weights, and rebalancing letterforms for digital legibility at small sizes. The revised mark debuted on the AMR21 F1 car in March 2021 and was formally rolled out across the road-car range in 2022.