Block
Block is an American financial technology conglomerate founded by Jack Dorsey and Jim McKelvey. It operates several major platforms, including Square, Cash App, Afterpay, TIDAL, and Bitkey.
Block logos
Download the Block logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Block brand colors
#000000
#A0A0A0
#FEFEFE
History
2009–2011
Founding mark
Square launched in 2009 with a simple wordmark pairing the company name with a small square device, reflecting its roots as a mobile card-reader startup. The logotype was spare and utilitarian, suited to a product aimed at individual sellers and small businesses.
2011–2016
Avant Garde wordmark
The 2011 refresh adopted a typeface derived from ITC Avant Garde Gothic, giving the wordmark a more geometric and refined character. Set in modified letterforms, the identity signaled a company maturing beyond its hardware origins into a broader financial-services platform.
2016–2021
SQ Market wordmark
Square updated its identity around 2016 with SQ Market, a custom typeface that tightened letter spacing and introduced a more confident stroke weight. The refined mark accompanied the company's expansion into point-of-sale software, payroll, and lending.
Add Block logo to your app or website
Use the Logo API to embed the Block logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/block.xyz?token=YOUR_API_TOKEN" alt="block.xyz logo" />
