Bugatti
Bugatti is a French luxury automobile manufacturer of high-performance hypercars. Founded in 1909 by Ettore Bugatti, the brand is renowned for its artistic engineering, racing heritage, and record-breaking speed.
Bugatti logos
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Bugatti brand color
#000000
History
1909–1963
Original Macaron
Designed by Ettore Bugatti
Ettore Bugatti placed an enameled oval badge on the radiator of the Type 13, the company's first car. The design features white lettering on red, bordered by 60 small dots said to reference the pearl motifs associated with his father Carlo, a furniture designer and jeweler.
1987–1995
Artioli Revival
Italian entrepreneur Romano Artioli revived the dormant marque in 1987 and produced the EB110 supercar. The badge retained the oval macaron format but received updated proportions and cleaner linework suited to modern manufacturing.
2007–2015
Volkswagen Era
After Volkswagen Group acquired Bugatti in 1998 and relaunched it with the Veyron, the badge was updated in 2007 with darker silver framing, removed outlines, and a brighter red field. The three-dimensional letterforms and gradient treatment gave the emblem a more polished, contemporary character.
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