Cadillac

1999–2014

Merlettes removed

Designed by Landor Associates

Landor Associates stripped the six merlettes from the yellow and black quadrants, clearing the crest for the first time in the company's history. The wreath was reworked into a more polished, gradient-heavy form appropriate for the digital era, and the overall silhouette grew more upright and angular to signal a sharper product direction.

2014–2021

Wider shield, wreath dropped

Designed by Nathan Korkus

Nathan Korkus widened the proportions of the quartered shield and dropped the encircling wreath entirely, leaving a clean crest standing alone for the first time. The merlette-free quarterings from 1999 were retained, and a flat variant was introduced alongside the shaded version as screens replaced print as the primary canvas.

2021–present · current

Monochrome crest

Designed by Mother Design

Mother Design reduced the crest to a single flat color, erasing the enamel palette that had defined it for over a century. Launched alongside the all-electric Lyriq in October 2021, the mark pairs with Cadillac Gothic, a custom typeface cut by Colophon Foundry, marking a complete departure from the heraldic color tradition while keeping the quartered shield form.