Citigroup is an American multinational investment bank and financial services corporation. As one of the largest banks in the U.S., it provides wealth management, investment banking, and consumer finance services globally.
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1998–1999
Merger mark
When Citicorp and Travelers Group merged in October 1998 to form Citigroup, the combined entity adopted a transitional wordmark pairing the Citicorp blue with the Travelers red umbrella. The composite identity served as a holding mark while a permanent brand was developed.
1999–2007
Citi arc
Designed by Paula Scher, Pentagram
Paula Scher of Pentagram sketched the core concept at the first client meeting in 1998, placing a red arc above the letter 't' in 'citi' to echo the Travelers umbrella. The full rollout came in August 1999, with the wordmark set in Interstate and the arc carrying the red of the acquired insurer into a simplified, consumer-facing identity.
2007–2023
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<img src="https://img.logo.dev/citigroup.com?token=YOUR_API_TOKEN" alt="citigroup.com logo" />Unified Citi
Designed by Landor
Landor was engaged in 2006 to rationalize Citigroup's fragmented sub-brands. In February 2007, the firm retired the red umbrella entirely and positioned the Scher arc as the sole unifying mark across all divisions, with text color varying by business unit to distinguish retail from institutional services.
2023–present · current
2023 refresh
In March 2023, Citi quietly updated the wordmark with a custom-drawn typeface and refined proportions, making no public announcement. The arc and lowercase 'citi' structure were preserved, but the letterforms were redrawn to improve legibility at small sizes and across digital surfaces.
Bank of America
bankofamerica.com