An American multinational technology company that develops, sells, and supports computers and related products and services. Headquartered in Round Rock, Texas, it is one of the world's largest IT hardware manufacturers.
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1984–1987
PC's Limited
The company launched in 1984 under the name PC's Limited, operating out of Michael Dell's University of Texas dorm room. The logotype used a bold all-caps sans-serif wordmark alongside a geometric abstract emblem, reflecting a utilitarian approach typical of early personal computer firms.
1987–1992
Dell Computer
Renamed Dell Computer Corporation in 1987 as the business expanded internationally, the logo shifted to a serif wordmark set with sharp bracketed serifs and two horizontal rules framing the letters. This marked the first use of the Dell name in its visual identity.
1992–2010
Tilted E
Designed by Siegel+Gale
Siegel+Gale introduced a new wordmark on March 1, 1992, set in Futura Extra Bold with the letter E rotated counterclockwise. Michael Dell described the tilt as a reference to "turning the world on its ear," and the angled E became the company's most recognizable visual element for the next two decades.
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<img src="https://img.logo.dev/dell.com?token=YOUR_API_TOKEN" alt="dell.com logo" />2010–2016
Circle mark
Designed by Lippincott
Lippincott enclosed the existing Futura Extra Bold wordmark in a blue circle on November 23, 2010, accompanying the introduction of the slogan "The power to do more." The E was also made slightly squarer, and the overall letterweight reduced, giving the wordmark a cleaner appearance while preserving the tilted E.
2016–present · current
Dell Technologies
Designed by Brand Union
Brand Union redesigned the wordmark following Dell's acquisition of EMC Corporation, completed September 7, 2016, which created Dell Technologies. The strokes were thinned and the letterforms refined, with a custom typeface called Dell Replica replacing Futura in corporate contexts.
Snowflake
snowflake.com