Fiat
Fiat is an Italian automobile manufacturer and a subsidiary of the multinational automotive group Stellantis. Founded in 1899, the brand is globally recognized for its iconic compact city cars.
Fiat logos
Download the Fiat logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Fiat brand colors
#EFFAFE
#FC4C7A
#CCD32E
History
1899–1903
Founding wordmark
Founded in Turin on July 11, 1899 by Giovanni Agnelli, the company adopted the full name Fabbrica Italiana di Automobili Torino, abbreviated FIAT, as its mark. The plain letterpress wordmark reflected the industry convention of the era, before the company developed a distinct badge identity.
1921–1925
Laurel roundel
A circular badge framed in laurel leaves replaced the earlier oval, placing the FIAT name in red at the center. The roundel form signaled a shift toward the decorative enamel badges common across European automobile marques of the 1920s.
1938–1959
Shield badge
Departing from the circular roundel, Fiat adopted a shield-shaped badge in 1938, tapering to a point at the bottom. The form was meant to convey strength and solidity, and it ran through some of the brand's most significant postwar models.
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<img src="https://img.logo.dev/fiat.com?token=YOUR_API_TOKEN" alt="fiat.com logo" />
