GMC
GMC is an American automotive division of General Motors that specializes in trucks, SUVs, and utility vehicles. It is positioned as a premium marque, offering high-quality, professional-grade vehicles.
GMC logos
Download the GMC logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
GMC brand colors
#010101
#9D333D
#C4BEC1
History
1911–1947
Founding wordmark
General Motors Truck Company adopted a simple serif wordmark at its 1911 founding in Pontiac, Michigan. The lettering followed the conventions of the era, spelling out the initials in a style common to American industrial manufacturers of that period.
1947–1955
Postwar script
After World War II, GMC updated its mark with a rounded, script-influenced treatment that aligned with the optimistic commercial design aesthetic of the late 1940s. The revised lettering dropped the heavier, compressed serif forms of the founding era.
1971–1975
Bold block letters
A chunky, high-contrast block-letter treatment replaced the earlier, more fluid scripts. The mark adopted the bolder typographic style common to American automotive brands during the early 1970s, presenting the three letters with uniform weight and tight spacing.
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