Lamborghini
Lamborghini is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. Owned by the Volkswagen Group through Audi, the brand is renowned for its high-performance supercars.
Lamborghini logo
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Banners
Lamborghini brand colors
#000000
#969696
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History
1963–1972
Founding mark
The original emblem, introduced when the Sant'Agata factory opened in 1963, placed a charging black bull on a red shield with script lettering below. Ferruccio Lamborghini drew the bull motif from his Taurus birth sign and a Bolognese expression he used to describe his own tenacity.
1974–1998
Monochrome shield
A simplified black-and-white version of the shield replaced the short-lived 1972 variant and remained through the brand's most turbulent years, including the 1987 Chrysler acquisition. The gold palette was stripped away, leaving a stark monochrome mark that outlasted three different ownership regimes.
1998–2024
Gold restored
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