Discover the Maserati world: a wide range of Luxury Cars combining Italian Elegance, Design & Performance.
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1926–1937
Original trident
When Maserati registered its first badge in 1926, brother Mario Maserati chose the trident from the Neptune fountain in Bologna's Piazza Maggiore as the emblem. The mark placed the pronged symbol inside a simple shield, grounding the young racing firm in its home city.
1937–1951
Oval trident
A revised badge adopted around 1937 set the trident within an oval frame, adding the Maserati name in a formal serif along the border. The oval shape aligned with the roundel conventions common to European motorsport badges of the era.
1954–1983
Classic shield
The 1954 version settled the trident into a vertically proportioned shield with a white field and the brand name beneath, a form the company used largely unchanged for nearly three decades. This edition appeared on road cars including the 3500 GT and became the mark most associated with the postwar brand.
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<img src="https://img.logo.dev/maserati.com?token=YOUR_API_TOKEN" alt="maserati.com logo" />1985–1997
Refined shield
Following De Tomaso's ownership period, the trident shield was redrawn with crisper proportions and a bolder color contrast. The adjustment modernized the emblem without departing from the established heraldic structure.
1997–2006
Ferrari-era badge
After Ferrari parent Fiat acquired a majority stake in 1997, Maserati refreshed the badge with cleaner geometry and more saturated color. The trident shield now carried the Maserati wordmark in a tighter, more contemporary typeface below the crest.
2020–present · current
Flat trident
A 2020 rebrand reduced the trident to a flat, stroke-based mark without a containing shield, the most significant structural change in the emblem's history. The wordmark shifted to a custom geometric typeface, part of a broader visual system unveiled alongside the MC20 supercar.
Mercedes-Benz
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