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1958–1977
Union Jack wordmark
Founded as J.W. Foster and Sons in Bolton, England in 1895, the company rebranded as Reebok in 1958. The early mark paired a simple wordmark with a Union Jack motif, tying the brand's identity to its British running heritage.
1977–1993
Motter Tektura era
A custom logotype set in Motter Tektura accompanied the Union Jack as the brand expanded into the US market under Paul Fireman from 1979. Through the 1980s aerobics boom, this mark became the face of one of the fastest-growing athletic companies in history.
1993–2008
Vector logo
In 1993, the Union Jack was replaced by the Vector, two blue stripes and a red triangle intended to evoke a flag streaking across a racetrack. The change coincided with the Planet Reebok campaign and a strategic push into basketball, with endorsements from athletes including Shaquille O'Neal and Allen Iverson.
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<img src="https://img.logo.dev/reebok.com?token=YOUR_API_TOKEN" alt="reebok.com logo" />2008–2014
Wordmark refresh
A cleaner wordmark replaced the aging Motter Tektura letterforms in 2008, dropping the Vector from the primary lockup while retaining it as a standalone symbol. The update modernized the typography without introducing new brand imagery.
2014–2019
Delta
Designed in-house in 2014, the Delta replaced the Vector as Reebok repositioned around CrossFit and functional fitness. The three-sided form was described as representing physical, mental, and social transformation through exercise.
2019–present · current
Vector revival
Designed by Darrin Crescenzi
On November 7, 2019, Reebok retired the Delta and returned to a refined version of the 1993 Vector and drop-R wordmark. Darrin Crescenzi redrew both marks, tightening spacing and refining curves to improve reproduction across product and digital contexts.
Dr. Martens
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