Booking.com is an online travel agency that allows users to book lodging, flights, car rentals, and other travel arrangements. Headquartered in Amsterdam, it is one of the world's largest travel e-commerce platforms.
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1996–2002
Bookings.nl
Geert-Jan Bruinsma launched the service in 1996 as Bookings.nl, a Dutch-language hotel reservation platform focused on the Netherlands market. The early wordmark used a plain sans-serif treatment in the domain form, with no graphic element beyond the typeset name.
2002–2005
Bookings.com
As the company expanded beyond the Netherlands, the mark was updated to reflect the international .com domain and an anglicised name. The logotype shifted to a more refined sans-serif, signaling the company's push toward European markets.
2006–2012
Booking.com wordmark
Priceline acquired the company in 2005 for $133 million, and the brand was renamed Booking.com the following year, dropping the plural 's'. The 2006 wordmark introduced a blue-on-white color scheme and a dot motif that linked the brand to its domain address.
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<img src="https://img.logo.dev/booking.com?token=YOUR_API_TOKEN" alt="booking.com logo" />2012–present · current
Blue roundel
The current identity pairs a geometric blue roundel enclosing a lowercase 'b' with a clean blue wordmark. The simplified mark was designed for consistent application across digital surfaces and mobile interfaces, replacing the earlier multi-element treatment with a single cohesive unit.
Trivago
trivago.com