Cleveland Browns
The Cleveland Browns are a professional American football team based in Cleveland, Ohio. They compete in the National Football League (NFL) as a member of the American Football Conference (AFC) North division.
Cleveland Browns logo
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Cleveland Browns brand colors
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#FAFAF9
#C93705
History
1946–1959
Brownie the Elf
The original Cleveland Browns identity featured Brownie the Elf, a cartoon mascot drawn in the style of mid-century sports illustration. The elf appeared on team materials during the franchise's early years in the AAFC and NFL, before the team moved toward a helmet-based identity.
1959–1970
Brownie Revised
A revised version of Brownie the Elf introduced a rounder, more simplified rendering of the mascot. Use of the elf figure was gradually phased out as the franchise shifted to the plain helmet as its primary identifying mark.
1970–1986
Plain Orange Helmet
By 1970, Cleveland became the only NFL franchise with no logo on its helmet, using a plain orange shell instead. This absence of decoration became the team's defining visual, a deliberate choice that persisted through the original franchise's final season.
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