Flipkart is an Indian e-commerce company headquartered in Bengaluru. Originally founded as an online bookstore, the marketplace now offers a wide range of retail products to millions of customers across India.
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2007–2010
Founding wordmark
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart launched with a text-based wordmark using playful orange lettering with a stylized exclamation mark in place of the letter 'i'. The design signaled an upbeat, consumer-facing startup identity rather than a corporate one.

2010–2011
Blue badge
As the company expanded from books into electronics and apparel, the logo shifted to a dark blue rectangular badge with a diagonal cut at the right edge and a yellow shopping cart icon. The cart motif anchored the brand in retail and replaced the earlier abstract letterform.
2011–2015
Refined badge
A refined version of the blue badge kept the rectangular format but cleaned up the proportions and tightened the typographic weight of the wordmark. The shopping cart remained central, reinforcing Flipkart's position as India's largest online retailer at the time.
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<img src="https://img.logo.dev/flipkart.com?token=YOUR_API_TOKEN" alt="flipkart.com logo" />2015–2024
Shopping bag
On 28 May 2015, Flipkart dropped the rectangular badge entirely in favor of a yellow shopping bag mark alongside a wordmark set in Riona Sans Bold Italic. The bag's drawstring forms a concealed smiling face, and the redesign moved the brand toward a lighter, more versatile identity suited to mobile screens.
2024–present · current
Monogram
In December 2024, Flipkart introduced a monogram-centered rebrand, reducing the primary mark to a stylized lowercase 'f' in updated shades of yellow and blue. The shift accompanied the launch of Flipkart Minutes, the company's quick-commerce service, and was aimed at younger, mobile-first shoppers.
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