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1868–1938
Original Nest
Henri Nestlé adapted his family coat of arms into a trademark for his infant cereal, depicting a mother bird feeding three chicks in a nest. The name Nestlé translates roughly to 'little nest' in the Swabian German dialect, making the image a direct visual pun on the founder's surname.
1938–1966
Text Added
The company name 'NESTLÉ' appeared above the nest illustration for the first time, and the nest drawing itself was redrawn with finer detail. This version established the stacked relationship between wordmark and emblem that subsequent redesigns would refine.
1966–1988
Simplified Nest
A cleaner redraw reduced the illustration's complexity, and the typeface shifted to a more geometric style. The overall mark became lighter and more reproducible across the packaging formats Nestlé was expanding into during this period.
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<img src="https://img.logo.dev/nestle.com?token=YOUR_API_TOKEN" alt="nestle.com logo" />1988–1995
Two Birds
The nest scene was reduced from three chicks to two, and the wordmark moved below the emblem in a Helvetica-influenced custom typeface. The acute accent over the final 'e' is formed structurally by the letterforms themselves rather than added separately.
1995–2015
Solid Lines
Outlines were removed from both the nest illustration and the wordmark, with stroke weights increased and curves softened. The result was a more solid, consistent mark that read more legibly at the small sizes required by television and early digital packaging.
2015–present · current
Digital-first
Launched in April 2015, this version thickened the nest illustration's lines further and removed remaining fine detail, optimizing the mark for small-screen display. The simplified geometry performs consistently across smartphone interfaces and digital advertising without losing the nest motif.
PepsiCo
pepsico.com