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1950–1967
First wordmark
Bill Rosenberg renamed his Quincy, Massachusetts coffee-and-doughnut shop Dunkin' Donuts in May 1950, and this early logotype established the name that would define the brand for decades. The flat hand-lettered mark was simple and functional, suited to signage and paper packaging.
1967–1976
Circular donut mark
A circular wordmark introduced in March 1967 arranged the company name to trace the outline of a donut, with the upper half in pink set above a coffee mug illustration. The design tied the brand's two core products together in a single pictorial symbol.
1977–2002
Frankfurter wordmark
The cup-and-donut symbol was dropped in 1977, leaving a clean two-color wordmark set in a modified version of the Frankfurter typeface, with "Dunkin'" in orange and "Donuts" in pink. This version ran unchanged for 25 years and became the form most associated with the chain's growth across the United States.
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<img src="https://img.logo.dev/dunkindonuts.com?token=YOUR_API_TOKEN" alt="dunkindonuts.com logo" />2007–2019
Cup and DD mark
An updated version launched October 24, 2007, paired the wordmark with a revised Styrofoam cup bearing the "DD" abbreviation against a split orange-and-pink square. The cup motif signaled a growing emphasis on coffee as a primary product category alongside doughnuts.
2019–2022
Dunkin' rebrand
Designed by JKR
Jones Knowles Ritchie designed the rebrand that launched January 25, 2019, dropping "Donuts" from the name to signal a broader menu identity. The wordmark retained the Frankfurter-derived letterforms and the orange-pink color pair, with a new bespoke typeface called Dunkin' Sans developed alongside it.
2022–present · current
Refined Dunkin'
A subtle refinement rolled out October 6, 2022, thinned the letterforms slightly and deepened the orange and pink tones. The update maintained the 2019 structure while improving legibility at small sizes and on digital screens.
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