Nintendo

1976–1983

Refined wordmark

A revised version of the 1967 design appeared first on the Custom Gunman and Custom Lion toy sets, with the letterforms drawn slightly thinner and the proportions of the 't' adjusted. This wordmark carried the company through the Color TV-Game and Game & Watch eras, and is the direct precursor to the modern mark.

1984–2015

Red oval

The wordmark was enclosed in a rounded rectangular border and rendered in red on white, first appearing on the Punch-Out!! arcade cabinet on February 17, 1984. That same year Nintendo adopted it as the unified global corporate logo, ending decades of the kanji serving as the primary mark and establishing a single identity across products and markets.

2016–present · current

White-on-red

On May 11, 2016, the color scheme of the 1984 oval was reversed: the border and letterforms became white, set against a solid red field. The structural geometry remained unchanged, making the shift a deliberate color inversion rather than a redesign.