Royal Bank of Canada

Royal Bank of Canada logo

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Royal Bank of Canada brand colors

#0150A4

#F7DD10

#F9FCFD

History

1869–1901
Merchants Bank of Halifax
Founded in 1864 and incorporated in 1869 as the Merchants Bank of Halifax, the institution operated under this name for over three decades. The wordmark reflected the bank's regional Halifax origins before national expansion prompted a formal rename.
1901–1962
Royal Bank of Canada
The 1901 renaming to Royal Bank of Canada signaled the institution's ambitions beyond Nova Scotia. The seal-style mark of this era carried heraldic elements that communicated stability and national scope to customers across a rapidly expanding branch network.
1962–1974
Lippincott Lion and Globe

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1974–2001

Gottschalk and Ash Refinement

Designers Freddi Jaggi and Fritz Gottschalk of Gottschalk and Ash gave the 1962 emblem a modernist treatment in 1973-1974, stripping out the finer engraved lines to produce a bolder, more reproducible mark. The simplified lion and globe became one of Canada's most recognised corporate symbols and remained in use for nearly three decades.

2001–present · current

RBC Blue Shield

The 2001 rebrand introduced the name RBC Financial Group and replaced the neutral ground of earlier marks with a deep blue shield housing a yellow lion and globe. The lion's muzzle was turned to face right, and the palette shifted to a more saturated blue and gold that has carried the identity across digital, branch, and sponsorship contexts ever since.