Under Armour
Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear.
Under Armour logos
Download the Under Armour logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Under Armour brand colors
#F20000
#F9929A
#FFFEFE
History
1996–1997
Founding wordmark
Under Armour's first mark used a bold serif-influenced wordmark spelling out the full name. Founded by Kevin Plank in 1996, the brand was just beginning to establish a visual identity alongside its moisture-wicking athletic apparel.
1997–1998
Block lettering
A revised wordmark introduced heavier, condensed block lettering that gave the brand a more industrial, athletic feel. The design reflected the company's focus on performance gear for team sports rather than lifestyle apparel.
1998–1999
Transitional mark
A short-lived variant adjusted the typeface proportions as the brand refined its visual direction. Under Armour was growing rapidly through NFL equipment room deals during this period, and identity updates followed in close succession.
Add Under Armour logo to your app or website
Use the Logo API to embed the Under Armour logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/underarmour.com?token=YOUR_API_TOKEN" alt="underarmour.com logo" />