Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They compete in the National Football League (NFL) and play their home games at Ford Field.
Detroit Lions logos
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Detroit Lions brand colors
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History
1930–1934
Founding wordmark
The Detroit Lions entered the NFL in 1930 as the Portsmouth Spartans, relocating to Detroit in 1934 and adopting a new identity. This early mark used a simple typographic treatment with a spark motif reflecting the city's industrial character.
1934–1961
Early lion mark
After the franchise moved to Detroit, the team introduced a lion figure as its primary mark. The design was relatively flat and stylized, consistent with sports graphics of the era.
1961–1969
Running lion silhouette
A running lion silhouette replaced the earlier upright figure and first appeared on helmets in the 1961 season. The mark stripped away interior detail in favor of a clean, side-profile outline that read well at small sizes on headgear.
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