Shop Pottery Barn and find everything you need to decorate your home. Browse our expertly crafted indoor and outdoor furniture, accessories, decor, and more. Curbside pickup available.
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1949–1963
Founding mark
Pottery Barn opened in New York City in 1949, selling factory seconds and handmade ceramics. The earliest logotype used a simple hand-lettered style consistent with mid-century craft retail.

1963–1971
Revised logotype
A revised wordmark appeared in the early 1960s, reflecting the brand's gradual expansion beyond its original Greenwich Village location. The letterforms shifted toward a cleaner, more structured presentation.

1971–1987
1970s wordmark
After Williams-Sonoma founder Howard Lester acquired the Pottery Barn name in 1986, the brand's visual identity from the early 1970s carried through a period of operational restructuring. This mark accompanied the chain's modest West Coast expansion before the Williams-Sonoma rebrand effort began.
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1987–1995
Williams-Sonoma era
Following Williams-Sonoma's full takeover and repositioning of Pottery Barn as an upmarket home furnishings brand, the logo was updated to signal a departure from the original discount-ceramics identity. The typography became more refined to align with the parent company's retail aesthetic.
1995–present · current
Current wordmark
The current all-caps serif wordmark has been in use since the mid-1990s, anchoring Pottery Barn's identity across print catalogs, retail signage, and digital storefronts. Its clean, uppercase Roman letterforms reflect the brand's positioning in the mid-to-upper home goods market.
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