Safeway
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Safeway logos
Download the Safeway logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banner
Safeway brand colors
#FDFEFF
#DF3941
#CD7C7E
History
1925–1936
Founding wordmark
The original Safeway identity used a stacked wordmark with "Safeway Stores" in bold serif lettering, reflecting the straightforward commercial signage conventions of 1920s American retail. Typography and layout varied across store applications during this early period.
1936–1981
Red banner era
A 1936 update introduced a solid red rectangular banner carrying the Safeway name in white uppercase letters, giving stores a more unified and visible street presence. This high-contrast scheme remained in use for over four decades, bridging the Depression era through the postwar supermarket boom.
1981–2005
Bracket S
Introduced on December 29, 1981, this mark replaced the circular frame with two dark-red rounded brackets flanking a sharpened "S", modernizing the Landor-era symbol without abandoning it. A 1982 revision enclosed the S in a rounded square, the form carried across nearly all store fascia through the following two decades.
Add Safeway logo to your app or website
Use the Logo API to embed the Safeway logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/safeway.com?token=YOUR_API_TOKEN" alt="safeway.com logo" />
