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Download the Wayfair logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

2002–2011
CSN Stores era
Founded in 2002 as CSN Stores, the company operated a network of specialty retail sites under a wordmark that reflected its pre-rebrand identity. The logotype used a simple serif-adjacent treatment common to early e-commerce storefronts of that period.

2011
Rebrand transition
In September 2011, CSN Stores consolidated its hundreds of category sites under a single Wayfair brand. The naming was developed by brand consultancy BrandEquity; the transition logotype bridged the old site identities toward a unified retail presence.
2011–2016
First unified wordmark
The consolidated Wayfair brand adopted a clean sans-serif wordmark set in purple, establishing a consistent visual identity across the merged storefronts. The mark relied entirely on lettering, with no symbol or icon.
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<img src="https://img.logo.dev/wayfair.com?token=YOUR_API_TOKEN" alt="wayfair.com logo" />2016–2023
Tag-and-type mark
A 2016 refresh added a small stylized tag or house-shaped symbol alongside the wordmark, reinforcing the home-goods positioning. The palette shifted to a deeper purple tone while retaining the rounded sans-serif letterforms.
2023–present · current
Current mark
Introduced in late 2023, the updated logo refines the wordmark geometry and adjusts the accompanying symbol for greater clarity at small sizes and across digital surfaces. Wayfair began using the mark in broadcast advertising in December 2023.
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