Accenture

accenture.com

Accenture embraces the power of change to create 360° value and shared success for our clients, people, shareholders, partners and communities. Learn more.

Accenture logos

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Accenture brand colors

#FFFEFF

#A917FD

#A344D8

History

1989–1998
Andersen Consulting
Andersen Consulting launched as a separate business unit from Arthur Andersen in 1989, carrying a wordmark set in Palatino. The name reflected its parent firm, a pairing that would later become a source of prolonged legal conflict.
1998–2000
Andersen Consulting (Landor)
Designed by Landor Associates
Landor Associates redesigned the identity in 1998, replacing Palatino with Rotis Sans Serif and adding a bold AC monogram. The 24-color system was built to convey a more dynamic, client-facing consultancy.
2001–2017
Accenture launch
Designed by Landor Associates

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Following an arbitration ruling that stripped the firm of the Andersen Consulting name, Landor Associates created a new identity unveiled on January 1, 2001. The lowercase wordmark in black with a red greater-than symbol above the 't' encoded the idea of forward movement.

2017–2018

New Applied Now

A 2017 refresh amplified the greater-than symbol, making it a freestanding visual device across brand materials. The update accompanied the 'New Applied Now' strategic positioning and was again handled by Landor.

2018–2020

Turquoise accent

The greater-than symbol shifted from red to turquoise in 2018, the first color change to the mark since 2001. The wordmark and type treatment stayed the same.

2020–present · current

Purple accent

In 2020, Accenture shifted the symbol to purple and launched its largest brand campaign in a decade, 'Let there be change,' developed with Droga5. The tripling of the media budget signaled a move toward public-facing brand building beyond the B2B sector.