Alaska Airlines
Alaska Airlines is a major American airline headquartered in SeaTac, Washington. As a member of the oneworld alliance, it operates a vast domestic and international flight network.
Alaska Airlines logos
Download the Alaska Airlines logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banner
Alaska Airlines brand colors
#000000
#8BC7D9
#114167
History
1966–1972
Red rectangle wordmark
The mid-1960s mark set the airline's name in slanted uppercase letters against a red rectangle, a straightforward typographic identity suited to a regional Pacific Northwest carrier. No Eskimo figure appeared at this stage.
1972–1990
Eskimo introduction
The smiling Inuit figure, informally called "Chester" by staff, debuted on the tail in 1972 as part of a broader effort to personify the spirit of Alaska. The accompanying wordmark adopted a clean sans-serif style, and the palette settled on deep blue and white.
1990–2016
Cursive wordmark
Revealed in May 1990 and rolled out by October of that year, this version replaced the upright sans-serif with a slanted cursive wordmark in deep navy, with angular thick-stroke lettering. The Eskimo figure was retained after a short-lived removal drew public protests.
Add Alaska Airlines logo to your app or website
Use the Logo API to embed the Alaska Airlines logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/alaskaair.com?token=YOUR_API_TOKEN" alt="alaskaair.com logo" />