Southwest Airlines
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Southwest Airlines logos
Download the Southwest Airlines logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Southwest Airlines brand colors
#1E3084
#D31A20
#D7BA95
History
1971–1983
Original wordmark
Southwest Airlines launched in 1971 with a bold, all-caps wordmark in red set at an angle, paired with a simple contoured heart. The stacked diagonal layout reflected the scrappy energy of a regional Texas upstart entering a regulated market.
1983–1989
Desert colors
A revised mark introduced warmer tones and a more refined typographic treatment, aligning the logo with the airline's expanding route network beyond Texas. The heart motif remained but the overall palette shifted to reflect the desert Southwest palette already used on the fleet livery.
1989–2001
Jet illustration
Add Southwest Airlines logo to your app or website
Use the Logo API to embed the Southwest Airlines logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/southwest.com?token=YOUR_API_TOKEN" alt="southwest.com logo" />