Delta Air Lines
Delta Air Lines is a major American airline headquartered in Atlanta, Georgia. It operates an extensive domestic and international network, serving hundreds of destinations across six continents.
Delta Air Lines logos
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Delta Air Lines brand colors
#091135
#8F032F
#E11837
History
1962–1968
Widget debut
Designed by Robert Bragg, Burke Dowling Adams
Delta introduced the triangular red-and-blue widget mark in 1959 for the Douglas DC-8 brochure, then refined it into a badge form in 1962. The triangle references the Greek letter delta and the swept-wing profile of jets entering service at the time.
1968–1995
Dark-nose widget
In 1968, Delta standardized a single fleet-wide identity based on the DC-8-51 livery scheme, consolidating several aircraft-specific variants into one mark. The widget in red and dark blue over white lettering remained essentially unchanged for nearly three decades.
1995–2000
Landor refresh
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