United Airlines

united.com

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United Airlines logos

Download the United Airlines logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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United Airlines brand colors

#000000

#035BAB

#045EA9

History

1930–1933
Founding wordmark
United Air Lines formed in 1926–1930 through the consolidation of several regional carriers, including Varney Air Lines, Boeing Air Transport, Pacific Air Transport, and National Air Transport. The early logotype used a plain serif letterform with no symbol, typical of airline identities of the period.
1953–1961
Loewy redesign
Designed by Raymond Loewy Associates
Raymond Loewy Associates, then one of the most prominent industrial and corporate design firms in the United States, reworked United's visual identity in April 1953. The new mark modernized the lettering and brought the airline's visual system in line with the postwar push toward streamlined, professional corporate imagery.

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<img src="https://img.logo.dev/united.com?token=YOUR_API_TOKEN" alt="united.com logo" />

More brands in Airlines

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American Airlines

aa.com

Aer Lingus

aerlingus.com

Alaska Airlines

alaskaair.com

Delta Air Lines

delta.com

Ryanair

ryanair.com

1998–2010

Pentagram refresh

Pentagram, working with United since 1996, unveiled a revised identity in 1998 that shortened the name to 'United,' brightened the color palette, and introduced a bolder custom sans-serif wordmark. The tulip symbol was retained but simplified, and the new 'Rising Blue' aircraft livery replaced the gray scheme introduced five years earlier.

2010–2019

Continental merger mark

Following the May 2010 announcement of United's merger with Continental Airlines, the airline adopted Continental's globe symbol, designed by Lippincott and Margulies in 1992, paired with the United name in capital letters. The tulip, in use for 36 years, was retired. A refined version of this combined mark was released in August 2010, four months after the initial merger identity.

2019–present · current

PriestmanGoode rebrand

PriestmanGoode introduced a revised identity on April 24, 2019, using three shades of blue and a refined version of the globe mark. The rebrand extended across cabin interiors, lounge environments, and service elements, coordinated with the rollout of the Polaris business class seat and new livery fleet painting.