Caterpillar
Caterpillar is an American multinational corporation that designs, manufactures, and sells machinery, engines, and financial products. The company is the world's largest construction equipment manufacturer.
Caterpillar logos
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Banner
Caterpillar brand colors
#000000
#EBB022
#FDFDFD
History
1925–1931
Wavy script
When the Caterpillar Tractor Company formed from the 1925 merger of Holt Manufacturing and C. L. Best Tractor, it adopted a red wavy script wordmark. Machines of the period were painted battleship gray, and the cursive mark was applied across early product lines.
1932–1939
Block sans-serif
A shift to upright block lettering coincided with a broader product refresh that introduced the company's signature Hi-Way Yellow paint. The more geometric wordmark established a bolder, more legible presence across heavy equipment and printed materials.
1941–1957
Wartime sans-serif
During the World War II and postwar expansion period, the mark settled into a sturdy condensed sans-serif form. Production during the war years extended to military equipment, and the straightforward typography suited the functional character of that output.
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