Chevron

chevron.com

Chevron is an American multinational energy corporation involved in oil and natural gas exploration and refining. Headquartered in Houston, Texas, it is one of the world's largest energy companies.

Chevron logos

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Chevron brand colors

#000000

#0097DB

#D3243C

History

1879–1931
Pacific Coast Oil
Pacific Coast Oil Co. was incorporated in San Francisco in 1879 after acquiring California Star Oil Works, and the company operated under that name until its absorption into Standard Oil of California in 1906. The early mark reflected the oil-field origins of the business, depicting wooden derricks against the Santa Susana Mountains near Pico Canyon.
1931–1948
Standard wordmark
Standard Oil of California consolidated its retail stations under typographic wordmarks during the 1930s, with lettering styles shifting from serif to a bolder sans-serif by 1933. The name "Standard" appeared in display type without a symbol mark, a common approach for oil companies in that era.
1948–1969

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Chevron chevron mark

The company introduced a distinctive chevron-shaped emblem for its Chevron-branded gasoline stations in the late 1940s, formalizing the angular V-form that roadside station architecture had already popularized. The mark set the Chevron product line apart from the parent company's Standard stations while sharing the same family of red, white, and blue.

1969–2005

Lippincott system

Lippincott and Margulies redesigned the identity in 1969, applying a unified chevron-stripe system across both the Standard and Chevron station networks. The bold red and blue diagonal bands, separated by a white stripe, replaced earlier letterform-only marks and gave the brand a geometric clarity suited to highway signage at speed.

2005–present · current

Current mark

Lippincott Mercer updated the chevron symbol in April 2005 as part of a corporate rebrand following the ChevronTexaco merger and the company's return to the Chevron name. The revision lightened the color gradients, introduced a subtle three-dimensional rendering of the stripe bands, and paired the mark with a modified Myriad Bold wordmark; the "Human Energy" tagline launched alongside it.