Shell plc
Shell is a global group of energy and petrochemical companies. Learn more about Shell on our global website.
Shell plc logos
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Shell plc brand colors
#FFFFFF
#E10B12
#FECF03
History
1900–1904
Mussel
Shell's first emblem was a literal black-and-white mussel, a nod to the seashell trade the founder's family started in. The drawing carried more detail than a fuel pump would ever need.
1930–1948
Scallop
By 1930 the mussel had become the upright scallop, or pecten, drawn with a steadier and more symmetrical hand. Shell began applying it consistently across signs, cans, and trucks.
1948–1961
Red and yellow
Color arrived in 1948. The red and yellow are often tied to Shell's early foothold in California and the state's Spanish heritage, and they made the pecten read from a passing car.
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