TotalEnergies
TotalEnergies is a global integrated energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity.
TotalEnergies logo
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TotalEnergies brand colors
#FFFEFE
#EB3615
#3877D7
History
1954–1963
Serif wordmark
Compagnie Française des Pétroles operated under the Total trade name from the early 1950s, with this serif wordmark appearing on signage and fuel products. The mark anchored the brand's retail presence across France and its overseas territories.
1963–1970
Oval emblem
A redesign introduced a more structured oval emblem, reflecting the graphic conventions common among European petroleum companies in the 1960s. The oval format helped the mark stand out on forecourt signage and fuel tankers.
1970–1980
Red and white mark
A bolder, high-contrast treatment adopted a red and white color scheme that became associated with Total's service station network through the 1970s. The simplified geometry suited the era's shift toward clean, reproducible corporate marks.
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