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1965–1968
Pete's Super Submarines
Fred DeLuca and Peter Buck opened the first location in Bridgeport, Connecticut in 1965 under the name Pete's Super Submarines. The original hand-lettered wordmark reflected the informal style of a single sandwich counter, with no deliberate graphic system.
1970–1972
Pete's Subway
The 1970 mark introduced inward-pointing arrows cut into the terminals of the S and Y, a device the company described as signaling speed and movement. This was the first time the SUBWAY portion of the name received a distinct typographic treatment separate from "Pete's."
1973–1988
Single-color wordmark
After the chain dropped Pete's from the name in 1972, a standalone SUBWAY wordmark carried the arrow motif forward through fifteen years of rapid U.S. expansion. The all-yellow, single-weight letters appeared across storefronts and packaging as the chain grew to several thousand locations.
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<img src="https://img.logo.dev/subway.com?token=YOUR_API_TOKEN" alt="subway.com logo" />1988–2002
Bicolor SUB/WAY
A 1988 update split the wordmark into two colors: SUB in white and WAY in yellow against a green background. The split reinforced the two-syllable structure of the name and remained in use at many locations well into the 2000s, with some Canadian franchises retaining it even longer.
2002–2016
Oblique wordmark
Introduced on March 4, 2002, this version set the SUBWAY name in a modified Neue Helvetica 98 Black Condensed Oblique, tilting the letters forward to suggest motion. The green-and-yellow palette carried over, and the slogan "Eat Fresh" entered regular use alongside it.
2016–present · current
Fresh Forward
Designed by Turner Duckworth
Turner Duckworth redesigned the mark as part of the chain's "Fresh Forward" store remodel program, announced in July 2016. The arrows in the S and Y were refined and the typeface shifted to a modified ITC Bauhaus, making the mark slightly more geometric while keeping the brand's established color pairing.
Panda Express
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