McDonald's

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McDonald's logo

Download the McDonald's logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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McDonald's brand colors

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History

1940–1948
Famous Barbecue
Richard and Maurice McDonald opened the first McDonald's Famous Barbecue restaurant in San Bernardino, California, on May 15, 1940. The original wordmark named the full establishment concept before the brothers shifted their menu, and their identity, toward hamburgers.
1953–1961
First corporate mark
The name was shortened to McDonald's in 1953, and this mark became the company's first logo when McDonald's Corporation was incorporated two years later. A custom script set against a red field distinguished the brand from the plain-type iteration it replaced.
1961–1968
Golden Arches origin
Designed by Jim Schindler

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Jim Schindler, then head of engineering and design, formalized the overlapping double-arch "M" on September 13, 1961, when McDonald's filed the trademark under Ray Kroc's direction. The shape derived from the yellow parabolic arches that architect Stanley Meston had already attached to the sides of the physical restaurants.

1968–2006

Arches with wordmark

On October 21, 1968, a streamlined version of the arches appeared alongside the McDonald's wordmark in the company's quarterly report, and the trademark was registered the following month. This combination held the brand's visual center for nearly four decades across packaging, signage, and advertising worldwide.

2006–2018

Forever Young

Launched September 28, 2006, alongside the company's first major restaurant redesign in decades, the standalone golden "M" dropped the wordmark entirely. The simplified mark gave the arches room to function as a freestanding symbol, a shift that reflected how thoroughly the shape had become self-identifying.

2018–present · current

The Token

Introduced in October 2018 under the name "The Token," this version pairs the golden arches with Speedee, a custom typeface named after one of McDonald's earliest mascots. The font replaced Lovin' Sans and brought the typographic system into closer alignment with the brand's mid-century history.

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