Samsung Electronics

samsung.com

Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

Samsung Electronics logos

Download the Samsung Electronics logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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Samsung Electronics brand colors

#000000

#777777

#F8F8F8

History

1969–1979
Three-star mark
Samsung Electric Industries launched with a three-pointed star enclosing an E, adapting the Samsung Group's longstanding star symbol for its electronics division. A consumer-facing variant with the SEC acronym appeared on products sold internationally.
1979–1993
Blue oval wordmark
The company replaced the star emblem with a horizontal oval framing the Samsung name, a shape then common in Korean industrial branding. Minor refinements to letterform weight occurred around 1980 without altering the overall composition.
1993–2005
Lippincott ellipse
Designed by Constance Birdsall for Lippincott and Margulies

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Commissioned as part of chairman Lee Kun-hee's New Management initiative, the redesign by Lippincott and Margulies introduced a tilted blue ellipse with white lettering set in a modified Linotype Univers 820 Condensed Black. The angled oval was intended to suggest dynamism and forward movement, debuting November 1, 1993.

2005–2015

Blue ellipse, refined

A June 2005 update tightened the letterforms within the ellipse while retaining the overall geometry and Samsung Blue color. The revised mark remained the primary logo for a decade and continued in use across certain markets in Central America after 2015.

2015–2020

Blue wordmark

Dropping the ellipse entirely, Samsung adopted a standalone wordmark in Samsung Blue as its primary mark on June 14, 2015, a direction first shown publicly at CES 2013. The typeface remained the modified Univers 820 Condensed Black, maintaining visual continuity with the ellipse era.

2020–present · current

Monochrome wordmark

From CES 2020 in January of that year, Samsung shifted to a monochrome wordmark as its general-use logo, enabling greater flexibility across packaging, product surfaces, and digital contexts. The blue wordmark remains active as the corporate identity mark.