Mattel
Mattel is an American multinational toy manufacturing and entertainment company. The company is famous for iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
Mattel logos
Download the Mattel logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.
Banners
Mattel brand colors
#F7C6C4
#FEFDFD
#E13434
History
1945–1952
Mattel Creations
The founding wordmark read 'Mattel Creations' in rounded letterforms, reflecting the company's origins as a picture-frame maker that had pivoted to toys. No seal or graphic device accompanied the name at this stage.
1955–1961
Sun seal origin
Designed by Carson & Roberts
Advertising agency Carson & Roberts introduced the serrated seal that would anchor Mattel's identity for decades. Set in Franklin Gothic, the mark also featured the Matty Mattel mascot and established the radiating sun motif still present in the logo today.
1961–1969
Toymakers mark
Add Mattel logo to your app or website
Use the Logo API to embed the Mattel logo and millions of others directly in your app or website. Get a free API key to get started.
<img src="https://img.logo.dev/mattel.com?token=YOUR_API_TOKEN" alt="mattel.com logo" />
