Microsoft Bing

bing.com

Microsoft Bing is an AI-powered web search engine owned and operated by Microsoft. It provides web, image, video, and map search services to users worldwide.

Microsoft Bing logos

Download the Microsoft Bing logo as a transparent PNG. The API can also return SVG, WebP, dark, and black-and-white versions.

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Microsoft Bing brand colors

#000000

#3BB9F3

#2D6FEC

History

1998–2006
MSN Search
Microsoft launched MSN Search in 1998 as a web directory powered by third-party indexes from Inktomi and later AltaVista. The wordmark paired the butterfly MSN logo with Franklin Gothic Bold Italic lettering, subordinating search to the broader MSN portal brand.
2006–2007
Windows Live Search
The rebrand to Windows Live Search in September 2006 pulled the product into Microsoft's then-new Windows Live family of services. Segoe Bold replaced Franklin Gothic, aligning the mark with the typography Microsoft was adopting across its consumer software line.
2009–2012
Bing launch
Designed by Interbrand (name), Razorfish (logo)

Add Microsoft Bing logo to your app or website

Use the Logo API to embed the Microsoft Bing logo and millions of others directly in your app or website. Get a free API key to get started.

<img src="https://img.logo.dev/bing.com?token=YOUR_API_TOKEN" alt="bing.com logo" />

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Microsoft retired the Live Search name on June 3, 2009, launching Bing with a new identity developed by Interbrand for naming and Razorfish for visual design. The lowercase custom lettering and warm yellow color set the brand apart from the blue palette that had defined MSN Search and Live Search.

2013–2016

Segoe wordmark

A refined wordmark arrived on September 17, 2013, moving to a modified Segoe typeface and dropping the yellow coloring in favor of a flat blue. The change brought Bing closer to the cleaner aesthetic Microsoft was rolling out across Windows 8 and its associated services.

2020–2025

Microsoft Bing

On October 5, 2020, Microsoft prepended its name to the product, renaming it Microsoft Bing and adopting the four-color Microsoft logo alongside a Segoe Semibold wordmark. The change aligned the search engine more explicitly with the Microsoft brand umbrella rather than treating it as a standalone consumer product.

2025–present · current

Bing 2025

A refreshed mark debuted in 2025, coinciding with Microsoft's continued investment in AI-assisted search features following the integration of its ChatGPT partnership. The update reflects the product's repositioning around conversational and generative capabilities.