Refill and transfer prescriptions online or find a CVS Pharmacy near you. Shop online, see ExtraCare deals, find MinuteClinic locations and more.
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1973–1977
Consumer Value Stores
The earliest CVS Pharmacy locations carried a plain block wordmark derived from the Consumer Value Stores name, which the chain had used since opening in 1963. Red lettering on a white field identified the brand with minimal visual distinction from other discount retailers of the era.
1977–1996
Selame redesign
Designed by Selame Design
Joseph Selame and Selame Design created a new CVS identity set in Helvetica, consolidating the brand around the three-letter abbreviation and helping complete the transition away from the Consumer Value Stores name. The clean sans-serif letterforms reflected a broader retail trend toward compact, legible wordmarks suitable for signage at scale.
1996–2016
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<img src="https://img.logo.dev/cvs.com?token=YOUR_API_TOKEN" alt="cvs.com logo" />CVS/pharmacy
In 1996, as CVS shed its non-pharmacy operations, the word "pharmacy" in lowercase red was added below the CVS letters with a separating slash. The slash mark became a distinctive trademark element and appeared on thousands of storefronts for two decades, anchoring the chain's identity as a dedicated pharmacy retailer.
2016–present · current
CVS Health heart
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