Dick's Sporting Goods

1983–1987

Dick's 1983

A revised wordmark appeared as the chain expanded beyond the Binghamton region. The treatment used bolder lettering to signal the store's growing emphasis on sporting goods over general merchandise.

1987–1993

Dick's 1987

A black-and-white logotype version entered use as the chain expanded its retail footprint in the northeastern United States. The simpler mark suited signage and print applications across multiple store formats.

1994–1999

Clothing & Sporting Goods

The full company name, Dick's Clothing & Sporting Goods, appeared in a bordered rectangular lockup. This mark remained in use through the late 1990s before a strategic rebrand narrowed the store's focus to sports equipment.

1999–present · current

Dick's Sporting Goods

The 1999 rename to Dick's Sporting Goods dropped clothing from the brand identity and introduced the red rectangular logotype that remains in use today. The simplified name and mark aligned with the chain's expansion into a national sporting goods retailer.