American Heart Association
The American Heart Association is a U.S. nonprofit that funds cardiovascular research and educates the public on heart health. It is widely known for establishing guidelines on CPR and emergency cardiac care.
American Heart Association logo
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Banners
American Heart Association brand colors
#FFFEFE
#951A1D
#CE262C
History
1924–1977
Early wordmark
Founded in 1924, the American Heart Association used a text-based mark that reflected the institutional conventions of mid-century nonprofit organizations. The name carried the identity, with no symbolic device to distinguish it visually.
1977–1994
Heart and torch
A red heart paired with a torch became the organization's first purpose-built symbol, connecting the cardiac focus of its mission with the idea of education and advocacy. The combination gave field offices and fundraising materials a recognizable emblem for the first time.
1994–2010
Lippincott redesign
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<img src="https://img.logo.dev/heart.org?token=YOUR_API_TOKEN" alt="heart.org logo" />
