IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, appliances, and home accessories. It is the world's largest furniture retailer, known for its modernist designs.
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1943–1944
Founding mark
Ingvar Kamprad founded IKEA as a mail-order business in 1943 at seventeen years old, and the earliest mark appeared on catalog correspondence. The hand-lettered wordmark was functional rather than designed, one of several rotating treatments used during the company's early years selling small goods by post.

1952–1957
Lundgren diagonal
Designed by Gillis Lundgren
Gillis Lundgren, then head of advertising, reworked the earlier Sandström sketch into all-capital letters positioned on a diagonal axis. The shift to upper case was tied to IKEA's move into hardwood furniture: the new configuration read as a quality signal, not just a name.

1958–1962
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<img src="https://img.logo.dev/ikea.com?token=YOUR_API_TOKEN" alt="ikea.com logo" />Möbel-IKÉA store mark
The first IKEA retail store opened in Älmhult, Småland in 1958 under the name Möbel-IKÉA (möbel is Swedish for furniture). Signage used the accented form of the name and a hand-drawn letterform that still varied from application to application.

1962–1967
Accent removed
A production designer was brought in to standardize and simplify the mark. The accent was dropped from the E in 1962, and the letterforms were redrawn by hand into cleaner, more consistent shapes, removing a typographic detail that had carried over from the founding era without strategic intent.
1982–2019
Yellow on blue
The yellow wordmark on an oval blue field established the color system that would run for nearly four decades. Yellow and blue are the colors of the Swedish flag, giving the mark a national reference that also held up at scale on warehouse facades and catalog covers worldwide.
2019–present · current
Refined wordmark
Designed by Seventy Agency
Stockholm-based Seventy Agency refined the wordmark in 2019, enlarging the letters within the oval and adjusting spacing to improve legibility across digital formats. The letterforms draw on Futura's geometry; the blue and yellow remain unchanged.
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